Veeta Orinko
Web Designer / Developer / Digital Landscaper
Wanaka, NZ
www.veeta.co.nz
instagram @veetaorinko
linkedin
Q What do you do?
“My work spans design and development: custom builds, ecommerce and platforms like Shopify, Webflow, and Squarespace, along with the systems and automations that keep everything running quietly in the background.”
I work with founders and creative teams who have a clear sense of who they are and need someone who can both find the right digital expression of that and build it.
Q What steps did you take to get to where you are now?
I was raised by two generations of Ukrainian soviet-trained artists, so compositional rigour was baked in early. My love for technology started on our home computer in the 90s - once I started clicking, I never really stopped. My curiosity snowballed into self-taught coding and design through microsites, digital collages, and experimenting with photography + editing.
Later in life I studied fashion design, then interned at a crypto-mining startup that pulled me fully into tech, and formalised everything with a full-stack engineering qualification. From there I naturally gravitated towards the creative digital space, where both creative and technical sides of my skills made sense together.
Q How do you stand out in your field?
Having multiple areas of expertise gives me broader depth on what I can create and execute for clients. My eye for design gives me an appreciation for the more thoughtful details - composition, texture, animation, and interactions. My technical background makes sure it's built to scale.
Q What are you working on right now?
Brand websites for design-led businesses that require both aesthetic sensitivity and technical depth. I'm also rebuilding my own site and brand (long overdue) and running a few internal creative projects.
Q What’s your style?
I've built minimal luxury sites and bold, high-energy creative ones. My style always tunes into what a brand needs to express through space, texture, symbols, micro-interactions, small intentional details or wabi-sabi.
The project I keep reminiscing over is chanishop.com, a Shopify build for the astrology brand CHANI. Every element was so playful and technically intricate 💫
Q Out of all your slashies, which one do you wish you could do more often?
Product design! I'm drawn to physical objects - textiles, rugs, garments, lighting. I've visited manufacturers in China exploring what it would take to build something of my own someday. For now it lives as a parallel curiosity, but the way I think about material, craft, and process bleeds directly into how I approach digital work.
Q If you could hire someone for $20/hour, what would you have them do to make your day easier?
Inbox management. My Gmail is a crime scene and I've chosen not to acknowledge it.
Q What do you wish you could have told yourself, when, and why?
If I could go back in time I’d tell myself to not get caught up in fear of taking the path less travelled, and that doing things differently would become a pillar and key strength in my business and life.
Q If you could talk to an expert to gain more insight on something, what would it be about?
Positioning. How to be found by the right clients - not just more clients, but the specific ones where the collaboration produces something really special. Finding work is the easy bit, casting out my net in just the right spot to bring in something perfectly aligned is something I’m still fine tuning.
Q What kind of opportunities/projects are you looking for?
I'm drawn to sectors that carry cultural weight like lifestyle, fashion, food, beauty, architecture, interiors, creative services - and brands within them that treat their digital presence as something worth being considered and crafted, not just shipped. The common thread isn't the industry, it's the approach. If aesthetics are central to how you see your brand, we're probably a good fit.
Q Describe your ideal job/client/collaboration.
The clients I do my best work with already know who they are. They come with a strong point of view, a brand they believe in, and the confidence to hand over the digital execution to someone who gets it. I bring the rest.
Q: What is your rate?
Custom websites start from $4,500 USD on Squarespace, and from $6,500 USD for Shopify and Webflow builds. More complex projects scale from there. Consulting, audits, and standalone development work are available at $90 USD/hour. Discounted rates for solo creatives and non-profits - reach out and let's talk.
Q How should someone approach you about working together?
Email - Tell me about your project! What you need, when you need it by - The best conversations start there.
Q Oh! and… how do you stay creative?
Touch grass, often.
This member profile was originally published in April 2026.